Hop on over to Open Access News and read the pushback from Elsevier. No, really, go on. If only to see Peter Suber’s patience growing thin, a rare sight indeed.
What I want to know is, who does Elsevier think they’re kidding? Honestly, who? Do they think librarians are going to buy their line of hooey? Librarians have the budget numbers and the cancellation lists staring back at them! Faculty senates have finally started to take the cancellation lists seriously, too, and faculty are generally smart enough to figure out that Elsevier has strong and compelling reasons to defend the status quo, reasons that have nothing whatever to do with the strength and reach of scholarly and scientific discourse.
So I can only surmise that Elsevier is trying to snow the financial analysts, who have been downgrading Elsevier stock lately. (Takes a lot for an analyst to do that. Analysts are sunny-side-up people, generally.)
I really can’t say how successful this effort of Elsevier’s will be; I don’t understand how financial analysts think. I can say, though, that I don’t believe it’s going to stop or even slow open-access journals appreciably. Frankly, Elsevier is looking pretty silly, slamming that barn door with so much noise and fanfare. Horse done gone, y’all.
I do confess I don’t understand this person’s reasoning (scroll to end of article). The idea that libraries can use open-access as a stick to beat Elsevier with rests on the assumption that one journal is just as good as another, that one journal can be replaced by another with no loss felt. That’s ludicrous; if it were true, Elsevier would have been abandoned in droves long ago.
Part of the whole Elseviley Verlag problem is that these guys own some quality journals, amongst the droves of crap ones they bundle. Moves by Donald Knuth and various faculty senates attack this issue; they’re intended to reduce the quality, prestige and value of Elseviley Verlag journals. I hope it works, but unless and until it does, libraries are still between a rock and a hard place.
Absent the silly meaningless threat of replacing Elseviley Verlag journals with open-access ones, how are libraries supposed to use open access as a stick? “Lower your prices, Elseviley Verlag, or we’ll—we’ll—we’ll start an open-access journal, that’s what we’ll do!”
Yes, well, I wouldn’t mind seeing such threats, myself. But Elseviley Verlag would laugh, and libraries would feel silly, and anyway, this is a hideous bad reason to run an open-access journal. Do it because you’re committed to it, not just to spite Elseviley Verlag.
(And if you’re going to do it, think about hiring me to run production, will you? Sorry, sorry, self-promoting—but it’s never too early to job-hunt, you know?)
Anyway—might as well get some amusement out of Elsevierian antics. In the grand scheme of things, their PR doesn’t amount to a hill of beans. For once, I’m confident in my crystal ball—open access in one form or another is here to stay.