There’s a call out for strategies for attracting content to institutional repositories. I thought about answering it, but “strategy” is such a businesslike, buttoned-up word… I was embarrassed to.
I don’t have a meticulously-planned capital-S strategy on a pretty Gantt chart with milestones. I don’t even have a minuscule-s strategy scrawled on a cocktail napkin.
I can suggest some capital-S strategies that don’t actually work, though. Limit your repository to peer-reviewed material, and don’t forget to sneer actively at everything else your faculty produce. Play copyright cop, or content cop, or all kinds of other kinds of cop. (No, I don’t actually recommend ignoring copyright, though I wish I could. I’m just saying that copyright ally is a far more pleasant and useful role than copyright cop.) Make everybody sign licenses and memoranda of understanding and any other bits of paper you can shove in front of them. Talk at any opportunity about Dublin Core and OAI-PMH and DSpace over Tomcat on OSX. Mm-hm. That’ll bring ’em runnin’.
My strategy? I throw handfuls of spaghetti at the wall and see what sticks. Honestly. Messy metaphor though it is, that’s my strategy.
I have put an incredible amount of effort in the six months I’ve been employed into strategies that have gone absolutely nowhere. Formal lectures? No good. Trying to weasel into faculty meetings? Practically impossible. Presence on the library’s home page? Totally useless (though there being no tooltip to explain the acronym doesn’t help). Has anyone actually read my painstakingly-composed propaganda pages? I wonder.
What’s worked? Informal contact. Sure, I have to make ten or twenty informal contacts for every one that actually turns into content—but that’s still a better track record than most of my other attempts. If you’re a repository-rat, carry your card with you everywhere and give it out at the least opportunity, along with the fifteen-second version of what the repository’s about. I may have hooked somebody today at lunch, a completely unplanned contact.
Another tactic I’ve had decent success with is paying attention to events of scholarly interest happening on campus. Contact the organizers, ask if there will be any print or multimedia results of the event, and ask whether you may archive them. I’m running a 50% success rate on this right now (not including the event I’m currently pursuing for which the jury is still out). That’s huge, in repository-land.
The next handful of spaghetti I throw at the wall will include involvement with campus tech-training sessions for faculty, flyer distribution (thank you, self-archive.org), and perhaps trying to chase down some campus webmasters. Oh, and theses and dissertations, of course.
What will stick? I’ve no notion. Part of the frustration of being a repository-rat is that repositories’ tipping point is largely outside my control. I can’t do much to shove the CURES Act along. I can’t singlehandedly wrench the entire faculty into supporting open access; in fact, I expect a battle royale from MPOW’s book-smellers over ETDs, even though our proposal actually splits the difference.
Patience. Patience and spaghetti. Those are the strategies that work.