The Ithaka folks put out a really sharp report on the state of university presses and libraries vis-a-vis scholarly publishing last week. This is excellent stuff; I highly recommend it. A few random thoughts on it:
Some provosts need to unpack their heads from their you-know-wheres. “Don’t change, university presses, we love you just the way you are—but don’t expect us to fund you unless you change, because you’re relics of a bygone age!” Yeah, that’s a winner. I bet uni-press people are rolling their eyes right out of their heads at that one.
The hits at institutional repositories are so good I’m going to quote them in the Roach Motel article. Yes, we are dusty university attics. No, I don’t like it either. However… we’re not as well-funded as the uni presses think we are. Nor I don’t understand why some of these folks aren’t working with us, neither. Heaven forbid we should solve some of their preservation problems or give their backlist new distribution channels or rescue their out-of-print works or anything. But siloing and Not Invented Here is the heart of the difficulty, isn’t it?
I still have personal difficulty with all of this marketing-speak that presses are so concerned about. Monographs, okay, I get it a little—but what do they actually do other than send out review copies hither and yon? (David’s book barely even got that much, and as uni-press books go, it’s a marketing dream.) Journal marketing I don’t get at all, especially in an open-access environment. To whom are they marketing, and is it for eyeballs or sales?
That last question, I think, is a highly salient one. As I read the language coming from uni-press folks, their marketing is geared toward marketing for sales, and they’re still thinking about electronic publishing in terms of making money directly from it. I believe that’s retrograde thinking that they need to move past. If you’re going to be a cost center, be a cost center—that means don’t sell stuff when you can avoid it, people, because when you do the green eyeshades come after you!
I don’t mind the print-on-demand-for-pay models so much, but I do think trying to make direct money off e-publishing, especially of low-demand monographs, is a pipe dream. Bite the bullet and go open-access. The argument you then take to university brass is a cost-containment one: “This stuff needs to get published. It can get published at zero marginal cost and at the same time take advantage of greater reach from data-mining and web crawling, or it can get published in print at huge marginal cost and languish in warehouses because libraries can’t afford to buy it, or it can get published online with totally unnecessary (and possibly not recoupable) marginal costs of building and maintaining secure datacenters and fulfillment operations, or it can not get published at all and torpedo careers. You tell me what makes the most sense.”
Anyway, once everyone gets over the idea of marketing for dollars, a lot of innovation can be spurred in the marketing-for-eyeballs department; that’s what the Internet revolution is all about, if you ask me. I’d like to see it happen, myself, and I don’t mind in the least admitting that a uni-press person may well be better at it than I am.
As for dealing with faculty as authors, I think there’s some miscommunication and distortion happening. The library folks who want to get into publishing (rarae aves with a publishing background such as myself aside) do indeed tend to be the systems types, behind-the-scenes folks who don’t interact with faculty much. Thus the impression that librarians don’t grok the faculty-massage aspects of publishing.
The thing is, we systems types aren’t the whole of librarianship. If you were to ask bibliographers or specialized reference folk, I believe you’d get a much different picture of faculty interaction patterns. We know more than we’re given credit for, we librarians; we just divide up the knowledge in sometimes-odd ways.
Me, I’m just as happy leaving the authors to the uni-press people. Authors are bloody insane, faculty journal editors are just as bad if not worse, and I’m all about avoiding insanity when possible. But there’s a difference between “librarians may not want to deal with that part of the process” and “librarians can’t deal with that part of the process,” and I’d like that difference respected.
I’m chewing my fingernails to the elbow waiting for Information Tomorrow to come out. Rereading my chapter, I wrote a lot of things that Ithaka is writing and Brian Rosenblum is saying and so on and so forth— but honestly, it’s irritating as all hell that I wrote them a full year ago now and nobody gets to read them but me!
Fix that, university presses. Fix that, and we have a winner!